An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, product or service.

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In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.

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The aim of being a good designer is to have an influence. If you design furniture or lifestyle, you should influence the way people evolve globally. It's good to have an influence.

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To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need.

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I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.

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Design is the method of putting form and content together; there is no single definition. Design can be aesthetics. Design is so simple, that's why it is so complicated.

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What is design? It's where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together.

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"A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves."

- Lao Tzu, Philosopher

"A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves."

- Lao Tzu, Philosopher

"Coming together is a beginning; keeping together is progress; working together is success."

- Henry Ford, Businessman

“When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.”

- ANSEL ADAMS, PHOTOGRAPHER

I went into photography because it seemed like the perfect vehicle for commenting on the madness of today's existence.

- Robert Mapplethorpe

I love photography, I love food, and I love traveling, and to put those three things together would just be the ultimate dream.

- Jamie Chung

Photography, as a powerful medium of expression and communications offers an infinite variety of perception, interpretation and execution.

- Ansel Adams

Testimonials

“I like to listen. I have learned a great deal from listening carefully. Most people never listen.”

- Ernest Hemingway, Author

Testimonials

“You have to do stuff that average people don't understand because those are the only good things.”

- Andy Warhol, Artist

Testimonials

“I like to listen. I have learned a great deal from listening carefully. Most people never listen.”

- Ernest Hemingway, Author

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, product or service.

-

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.

-

The aim of being a good designer is to have an influence. If you design furniture or lifestyle, you should influence the way people evolve globally. It's good to have an influence.

-

To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need.

-

I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.

-

Design is the method of putting form and content together; there is no single definition. Design can be aesthetics. Design is so simple, that's why it is so complicated.

-

What is design? It's where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together.

-

Testimonials

“Thank goodness I was never sent to school; it would have rubbed off some of the originality.”

- Beatrix Potter, Author

Testimonials

“You have to do stuff that average people don't understand because those are the only good things.”

- Andy Warhol, Artist

Testimonials

“I like to listen. I have learned a great deal from listening carefully. Most people never listen.”

- Ernest Hemingway, Author

Testimonials

“Others have seen what is and asked why. I have seen what could be and asked why not.”

- Pablo Picasso, Painter